I led our team through creating a website design that told the story of Gateway Regional CouncilĀ (GRC), a community empowerment nonprofit with a mission to elevate voices from underrepresented groups.
We based the website on a new style guide of color and text foundations crafted to reflect GRC's approachable, confident brand identity. Using principles from atomic design, we translated those foundations into components and patterns implemented across the website.
I mentored our team through a design process that centered the needs of GRC and their users with empathy building exercises, while also offering opportunities for student volunteers to explore key design tools and practices.
At the conclusion of our 10-week project, we delivered a new live look to the GRC webpage that highlighted their unique value as a platform for lifting up underrepresented voices across 3 states and over 17 partner organizations. We also provided GRC with a style guide to sustain future growth of their online presence.
To learn more about my process for leading the team through this design partnership, read the full GRC case study.